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Experience My work across subscriptions, fintech and cross-industry analytics. Open a documented experience to explore its architecture and decisions.
01 / Professional experience
Data engineering with a business purpose. Feb 2025 — Present
Analytics Engineer
Subscriptions · Remote
One shared payments model. Less repeated integration work.
Unified Stripe, Adyen, and Worldpay data from silver into a shared gold model, standardizing transactions across projects and contributing to an approximately 50% reduction in new-project launch time.
View Leadtech experience Architecture, decisions & outcomes → Apr 2022 — Feb 2025
BI Analyst
Fintech & crypto · Remote
Connecting product behavior to acquisition, retention, and revenue.
Worked with Product, Marketing, and CRM teams to turn attribution, events, and behavioral data into actionable reporting.
Designed and analyzed attribution models across paid and owned channels. Used Segment and product events for segmentation and customer lifecycle analysis. Conducted cohort, funnel, and A/B test analyses; built reporting datasets and dashboards. Segment Attribution Product analytics Experimentation
Aug 2020 — Apr 2022
BI Analyst
Cross-industry analytics · Remote
From warehouse foundations to decision-ready dashboards.
Delivered end-to-end analytics projects across e-commerce, real estate, manufacturing, and logistics.
Designed data warehouses using SQL Server and Azure SQL Database. Built automated ETL pipelines with SSIS and Azure Data Factory. Created Power BI and Looker Studio dashboards and analyzed customer behavior.